Driven by Excellence, Powered by Trust.

At United Rent A Car, our journey began as Pride Drive Ltd., one of Kenya’s largest locally owned car hire companies. Over the years, we built a reputation for outstanding service, competitive pricing, and an extensive fleet that served corporate, government, and private clients across the country.

As the market evolved, so did we. With a renewed focus on innovation, expansion, and delivering an even higher standard of service, we transformed into United Rent A Car — a name that reflects not just our growing reach but our commitment to uniting people, businesses, and destinations through reliable mobility solutions.

Our roots are strong, our vision is bold, and our passion remains the same: empowering movement, driving opportunity, and delivering service that exceeds expectations.

Driven by Excellence, Powered by Trust.

Our story started with a simple but powerful mission: to provide dependable and accessible car hire services for all. From a small but determined beginning as Pride Drive Ltd., we expanded into major cities, tourist hubs, and corporate centers. With every mile traveled and every customer served, our brand grew stronger.

Today, as United Rent A Car, we continue to build on that legacy — offering tailored mobility solutions that meet the evolving needs of modern Kenya.